LA Laker - #IAMLA
When we partnered with the Los Angeles Lakers we needed to find an interesting way to engage a whole new fanbase - after Kobe left, the wheels fell off. This campaign channeled my inner kid and help shine a light on this new, younger team that has some big shoes to fill. Throughout the course of the campaign, we garnered over 50 Million Impressions, 5.3 Million Media Views, 7 Million Engagements.
- Project Roles
- Copywriter, Creative Director
- Ignition Creative
- 3D Animations, 3D Illustrations, Advertising, Brand Films
- Project Industries
- Advertising, Sports