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Absurdnost | Embrace the Absurdity of Life

Absurdnost is a bottle of Vodka inspired by French philosopher Albert Camus and his thoughts on the absurdity of life portrayed in his essay “The Myth of Sisyphus”, as a response to Russian literary critic Vladislav Khodasevich and his poem “Before the Mirror”. Vladislav appears to go through a middle life crisis, wondering where time has gone and clueless on the kind of person he has become. Camus came to the conclusion that despite the absence of inherent meaning in life, one must build its own reasons to hold on to it. The bottle represents the conflict of those ideas and becomes a visual translation of it.

Project Roles
Art Director, Creative Director, Designer, Typographer
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Design, Painting, Type Design, Visual Development
Media
Art, Editorial Designs, Packaging, Personal Project, Typography, Visual Designs
Project Industries
Advertising, Wine/Spirits
Absurdnost | Embrace the Absurdity of Life
Absurdnost | Embrace the Absurdity of Life
Absurdnost | Embrace the Absurdity of Life
Absurdnost | Embrace the Absurdity of Life
Absurdnost | Embrace the Absurdity of Life
Absurdnost | Embrace the Absurdity of Life
Absurdnost | Embrace the Absurdity of Life
Absurdnost | Embrace the Absurdity of Life