Freelance, my art director and I were asked to do a summer campaign reminding people to travel with a box of Imodium, just in case. I discovered there's a 1 in 4 chance for an American traveling overseas to have diarrhea. So the campaign focused on how likely you are to use all that stuff you pack in your suitcase. It was a popular campaign, and probably the nicest looking advertising ever done for a diarrhea medicine.
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