Mitsubishi - Different For A Reason
Mitsubishi wanted to ditch their 'boy racer' image and reach out to buyers who, while still young, were a bit more established and settled in life. But who wants to feel settled and established? So we flipped it and positioned Mitsubishi as an acceptable rebellion.
Mitsubishi is different for a reason, just like the people who drive them.
- Project Roles
- Commercials - Broadcast, Commercials - Video, Social Media Content
- Project Industries