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Mitsubishi - Different For A Reason

Mitsubishi wanted to ditch their 'boy racer' image and reach out to buyers who, while still young, were a bit more established and settled in life. But who wants to feel settled and established? So we flipped it and positioned Mitsubishi as an acceptable rebellion. Mitsubishi is different for a reason, just like the people who drive them.

Project Roles
Copywriter
Company
Traffic
Skills
Copywriting
Media
Commercials - Broadcast, Commercials - Video, Social Media Content
Project Industries
Automotive