When we did our research, however, we discovered people's views of home security had evolved. Yes, they wanted smarter technology to keep their home and family safe, but they also wanted smart technology to keep them connected to their home and family while away. The "Smarter is safer" campaign is entering it's third year.
- Project Roles
- Copywriter, Creative Director
- Copywriting, Creative Direction
- Scripted TV
- Project Industries
- Entertainment, Technology