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UBS Bank

A big brand idea that launched a new online investment service from UBS. Our idea was that a financial investment is never just a cold, hard number on a balance sheet. It represents a goal or dream for your future. The result was the 'Behind every number, there's a story' campaign. It launched with a TV spot Directed by Sara Dunlop as well as press and digital.

Project Roles
Art Director, Copywriter
Company
UBS
Skills
Art Direction, Copywriting
Media
Advertising, Scripted TV
Project Industries
Advertising
UBS Bank
UBS Bank
UBS Bank
UBS Bank
UBS Bank