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Best Friends Animal Sanctuary - Print Campaign

Best Friends Animal Society has a safe haven for puppies, called Best Friends Animal Sanctuary. Located at the heart of Southern Utah, right in between of Grand Canyon, Zion and Bryce National Parks. They offer beautiful landscapes and alternatives for people to hike and volunteer. When we see this opportunity, we decided to Create the America's first National Pet Park. Using this insight, we came up with this iconic and gorgeous print campaign, featuring the vintage national park's posters from the late 30's. We also worked in two spots, the first one, called The Locals, show all the scenery you can find at the Sanctuary, while the The Visitors spot, has a PSA vein showing what people have to do when spending time over there. Role: Creative Direction/Art Direction

Project Roles
Art Director, Creative Director
Company
TBWA\CHIAT\DAY
Skills
Art Direction, Creative Direction
Media
Illustrations
Project Industries
Advertising
Best Friends Animal Sanctuary - Print Campaign
Best Friends Animal Sanctuary - Print Campaign
Best Friends Animal Sanctuary - Print Campaign
Best Friends Animal Sanctuary - Print Campaign