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GRID - Identity

GRID, the sport of the National Pro Grid League, is a fitness competition representing the modern day gauntlet; it involves teams battling against each other in a series of weightlifting, gymnastics, and bodyweight races. Viewership was in the millions for its NBC Sports Finale.

Project Roles
Designer
Company
Theory Associates
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Interaction, Strategy, Visual Development
Media
Advertising, Apparel, Brand Guidelines, Branded Content, Illustrations, Logos, Naming, Posters, Typography
Project Industries
Sports
GRID - Identity
GRID - Identity
GRID - Identity
GRID - Identity
GRID - Identity
GRID - Identity