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Gatorade – Behind the Sweat

From the time we start playing sports, we pretend to be our idols. To show teen athletes what it truly takes to become the best, we created a campaign that allowed teens to become their favorite pro athletes through a variety of immersive experiences. We created first person POV videos featuring Usain Bolt and Serena Williams, a 360° Virtual Reality experience featuring JJ Watt, and partnered with Spotify to allow users to choose workout playlists that match the intensity and training style of the featured pros.

Project Roles
Art Director, Creative Director
Company
VML
Skills
360° Video, Art Direction, Celebrity, CGI, Conceptual, Creative Direction, Design, Digital, GoPro, Mobile, Sports
Media
360° Video, Advertising, Branded Content, Commercials - Video, Events, Virtual Reality
Project Industries
Beverage, Packaged Goods, Sports, Virtual Reality