Gatorade – Behind the Sweat
From the time we start playing sports, we pretend to be our idols. To show teen athletes what it truly takes to become the best, we created a campaign that allowed teens to become their favorite pro athletes through a variety of immersive experiences. We created first person POV videos featuring Usain Bolt and Serena Williams, a 360° Virtual Reality experience featuring JJ Watt, and partnered with Spotify to allow users to choose workout playlists that match the intensity and training style of the featured pros.
- Project Roles
- Art Director, Creative Director
- Company
- VML
- Skills
- 360° Video, Art Direction, Celebrity, CGI, Conceptual, Creative Direction, Design, Digital, GoPro, Mobile, Sports
- Media
- 360° Video, Advertising, Branded Content, Commercials - Video, Events, Virtual Reality
- Project Industries
- Beverage, Packaged Goods, Sports, Virtual Reality