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Okay
IKEA + HAY

The first look into the collaboration between IKEA and Danish furniture design company HAY. The film abstractly explores the raw materials that will be used in the collection. It got a huge amount of press. Adweek suggested that the creatives must have been on drugs conceiving this. One of the biggest compliments I've gotten. Also, it won a Lovie Award and got shortlisted for The One Show and was selected as Spot of The Week by Lürzer's Archive.

Project Roles
Creative Director, Director
Company
IKEA
Skills
Art Direction, Conceptual, Commercial, Film
Media
3D Animations, Advertising, Art, Brand Films, Commercials - Video
Project Industries
Lifestyle, Packaged Goods, Retail
IKEA + HAY
IKEA + HAY
IKEA + HAY