IKEA + HAY
The first look into the collaboration between IKEA and Danish furniture design company HAY. The film abstractly explores the raw materials that will be used in the collection. It got a huge amount of press. Adweek suggested that the creatives must have been on drugs conceiving this. One of the biggest compliments I've gotten. Also, it won a Lovie Award and got shortlisted for The One Show and was selected as Spot of The Week by Lürzer's Archive.
- Project Roles
- Creative Director, Director
- Art Direction, Conceptual, Commercial, Film
- 3D Animations, Advertising, Art, Brand Films, Commercials - Video
- Project Industries
- Lifestyle, Packaged Goods, Retail