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Inspired by the Sea

It takes only three ingredients to make the perfect potato chip: potatoes, oil and sea salt. But to stand out in the flavor-blasted arms race—it’s going to take a lot more than three ingredients. I wanted something that built intrigue. So I mined the product’s most interesting ingredient for every connotation, story, and element I could find. That, combined with my love for pulp fiction magazines, gave us this: a turbo-dumb depiction of potatoes which I made in photoshop while studying in grad school.

Project Roles
Art Director, Copywriter, Strategist
Company
Kettle Brand Potato Chips
Skills
Adobe Illustrator, Adobe Photoshop, Compositing
Media
Advertising, Brand Identity, Branding
Project Industries
Advertising, Packaged Goods
Inspired by the Sea
Inspired by the Sea
Inspired by the Sea
Inspired by the Sea
Inspired by the Sea
Inspired by the Sea