Lexus
We worked with Lexus to develop their new global positioning, Visionary Anticipation. It elicits excitement, inspiration, and of course, anticipation. Traits that define Lexus. We created a suite of content around the new positioning—including a brand book, visual scroll, and two launch videos—that serve as the core vehicles to affect brand shift throughout the organization.
- Project Roles
- Art Director, Designer
- Company
- Lexus
- Skills
- Art Direction, Design
- Media
- Brand Films, Branded Content
- Project Industries
- Advertising, Automotive
