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Lexus

We worked with Lexus to develop their new global positioning, Visionary Anticipation. It elicits excitement, inspiration, and of course, anticipation. Traits that define Lexus. We created a suite of content around the new positioning—including a brand book, visual scroll, and two launch videos—that serve as the core vehicles to affect brand shift throughout the organization.

Project Roles
Art Director, Designer
Company
Lexus
Skills
Art Direction, Design
Media
Brand Films, Branded Content
Project Industries
Advertising, Automotive
Lexus
Lexus
Lexus
Lexus
Lexus
Lexus
Lexus
Lexus