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Miller High Life - 1 Second Super Bowl Ad

High Life wanted in on the Super Bowl, but didn't have the money. So, we made a campaign for what they could afford: The first-ever 1-Second Super Bowl spot, which earned millions of dollars in earned media, landing them on the Tonight Show, and stole the commercial show. I was the Art Director on this project at Saatchi & Saatchi, NY.

Project Roles
Art Director
Company
Miller Coors
Skills
Art Direction
Media
Scripted TV
Project Industries
Advertising
Miller High Life - 1 Second Super Bowl Ad