Miller High Life - 1 Second Super Bowl Ad
High Life wanted in on the Super Bowl, but didn't have the money. So, we made a campaign for what they could afford: The first-ever 1-Second Super Bowl spot, which earned millions of dollars in earned media, landing them on the Tonight Show, and stole the commercial show.
I was the Art Director on this project at Saatchi & Saatchi, NY.
- Project Roles
- Art Director
- Miller Coors
- Art Direction
- Scripted TV
- Project Industries