We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Sprite - RFRSH Can

Less than 40% of Generation Z consumers pay attention to advertising - and when they do, retention time is of 8 seconds. How can we connect with this crew in such a short time? Coca-Cola Brasil partnered with CUBOCC for a Sprite activation that started with a challenge to reach the brand's target audience - teens aged 16 to 19 with optimal relevance. To respond to this provocation, our team connected Sprite cans with today's #1 place for youngsters: Snapchat. That is when "RFRSH na Lata" was born. A 60-second film produced by FLAGCX's THE KUMITE presented this social experiment with printed mysterious snapcodes on Sprite cans turning conventional packaging into a hub of original content capable of creating powerful new connections with consumers via Snapchat - one of the brand's target audience's favorite networks.

Project Roles
Art Director, Creative Director, Designer
Company
CUBO.CC / FLAG.CX
Skills
Art Direction, Design
Media
Branded Content, Brand Guidelines, Brand Identity, Branding, Illustrations, Visual Designs
Project Industries
Lifestyle, Advertising, Beauty, Entertainment, Fashion, Technology
Sprite - RFRSH Can
Sprite - RFRSH Can
Sprite - RFRSH Can
Sprite - RFRSH Can
Sprite - RFRSH Can
Sprite - RFRSH Can
Sprite - RFRSH Can
Sprite - RFRSH Can
Sprite - RFRSH Can
Sprite - RFRSH Can
Sprite - RFRSH Can