Sprite - RFRSH Can
Less than 40% of Generation Z consumers pay attention to advertising - and when they do, retention time is of 8 seconds. How can we connect with this crew in such a short time? Coca-Cola Brasil partnered with CUBOCC for a Sprite activation that started with a challenge to reach the brand's target audience - teens aged 16 to 19 with optimal relevance. To respond to this provocation, our team connected Sprite cans with today's #1 place for youngsters: Snapchat.
That is when "RFRSH na Lata" was born. A 60-second film produced by FLAGCX's THE KUMITE presented this social experiment with printed mysterious snapcodes on Sprite cans turning conventional packaging into a hub of original content capable of creating powerful new connections with consumers via Snapchat - one of the brand's target audience's favorite networks.
- Project Roles
- Art Director, Creative Director, Designer
- CUBO.CC / FLAG.CX
- Art Direction, Design
- Branded Content, Brand Guidelines, Brand Identity, Branding, Illustrations, Visual Designs
- Project Industries
- Lifestyle, Advertising, Beauty, Entertainment, Fashion, Technology