We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Bauer Hockey Expo

In this project we turned a typical product display on its head by creating a completely custom temporary museum that highlighted science and innovation in each of the product categories - and their connection to the core of the brand, represented in the literal core of the space. Objective of the meeting was to showcase new products, educate retailers and provide a brand experience to sales reps and retail partners. This hockey expo was just a portion of the 2.6 million dollar event that included smaller meetings, general sessions, dinner and an outdoor experience. They hockey expo was built overnight in a 24,000 square foot hotel ballroom and included 12 total pods for individual presentations. ​ One interesting thing: This event occurs annually but this was the first time we were proposing having 12 simultaneous presentations take place in one room. In order to solve I studied potential circulation patterns and positioned each presentation to project sound in opposite directions, minimizing sound concern. Then I connected walls in a way that encouraged attendees to explore and discover each area on their own during open expo time, allowing each product category to feel individual and dynamic.

Project Roles
Creative Director, Designer
Company
Ember
Skills
2D, 3D, AutoCAD, Conceptual, Design, Retail, SketchUp
Media
3D Animations, Architectural Visualization
Project Industries
Education, Retail
Bauer Hockey Expo
Bauer Hockey Expo
Bauer Hockey Expo
Bauer Hockey Expo
Bauer Hockey Expo
Bauer Hockey Expo
Bauer Hockey Expo
Bauer Hockey Expo