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Don Chelada Michelada

Don Chelada had an image problem and is losing business with today's older crowd. So a rebranding and a new beer paring is just what this hangover drink needed.

Project Roles
Art Director, Illustrator
Don Chelada
Adobe Illustrator, Adobe Photoshop
Advertising, Branded Content, Logos
Project Industries
Beer, Beverage
Don Chelada Michelada