Tender Loving Creative and Bobii worked together on a series of bright and powerful illustrations to accompany his songs. Bringing them to life in lyric videos and across his social network helped cement his aesthetic in the world of UK hip-hop.
Bobii Lewis grew up in Tottenham, North London and as a kid was hypnotised by the reggae and motown records his parents would be play. He ended up in his school choir as a way of keeping an easily distracted young boy out of trouble, until one day his music teacher decided to make him do a vocal solo. As the choir ebbed and flowed, Bobii took the lead and everyone was shocked by his talent.
- Project Roles
- Art Director, Designer, Illustrator
- Art Direction, Design, Social
- Illustrations, Music
- Project Industries