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AT&T- It Can Wait

If you want to see muy head explode just text, tweet, facebook or selfie while driving. Because people are really dying from sending poop emojis. That's sadly, a real teen's story. These broadcast PSAs encourage teens to take a pledge to never text and drive (7.8 million and counting) and to send a #X to their BFFs before they drive so they'll know what's up. Since AT&T's campaign launched 3 years ago, the rate of texting-related teen deaths has decreased.

Project Roles
Art Director, Creative Director
Art Direction, Creative Direction, Social
Scripted TV, Social Media Content, Social Media Copy, Websites
Project Industries