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MINI x RIO Olympics

This is the Olympic chapter of the "Defy Labels" campaign. This time around we  featured  athletes who exceeded expectations on their road to Rio. Once again, the #GOAT Serena Williams steals the show by delivering the spot's closing statement.

Project Roles
Art Director, Copywriter
Company
Butler Shine & Stern
Skills
Art Direction, Copywriting
Media
Commercials - Broadcast
Project Industries
Automotive
MINI x RIO Olympics
MINI x RIO Olympics