MINI x RIO Olympics
This is the Olympic chapter of the "Defy Labels" campaign. This time around we featured athletes who exceeded expectations on their road to Rio. Once again, the #GOAT Serena Williams steals the show by delivering the spot's closing statement.
- Project Roles
- Art Director, Copywriter
- Company
- Butler Shine & Stern
- Skills
- Art Direction, Copywriting
- Media
- Commercials - Broadcast
- Project Industries
- Automotive
