Castrol EDGE presents TITANIUM GAMER

The Brief: Take the Titanium Trial global content platform to the next level by driving engagement and earned coverage. The Solution: We created the world’s first Titanium Trial you can play as well as watch by partnering with the world’s biggest driving video game, Need for Speed, and developing an in game Castrol Edge mission . The Results: Over 2 million played the Castrol Edge Titanium Trial and more than 30,000 gamers shared videos of themselves playing the Titanium Trial on YouTube within 24 hours of launch.