We took the redesign as an opportunity to give the brand a voice. Instead of a little brand story on the back like most beverage labels have, we used the bottles as tiny billboards. Every bottle became a chance to give our point-of-view, taking on Big Energy and differentiating ourselves immediately allowing us to stand out on the shelf.
- Project Roles
- Conceptual, Copywriting
- Advertising, Branded Content, Taglines, Visual Designs
- Project Industries
- Packaged Goods