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MatchaBar

We took the redesign as an opportunity to give the brand a voice. Instead of a little brand story on the back like most beverage labels have, we used the bottles as tiny billboards. Every bottle became a chance to give our point-of-view, taking on Big Energy and differentiating ourselves immediately allowing us to stand out on the shelf.

Project Roles
Copywriter
Company
Bullish
Skills
Conceptual, Copywriting
Media
Advertising, Branded Content, Taglines, Visual Designs
Project Industries
Packaged Goods
MatchaBar
Collaborators