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McDonald's - Cannes Winning

Winners of Gold and Bronze Lions at Cannes, the London International Grand Prix, and dozens of other accolades, including induction into the Clio Hall of Fame. The Olympic work was voted consumer’s favorite Olympic advertising in USA Today. The “Baby in the Swing” was the most awarded work in the world the year it came out. It’s also unofficially the highest rated, most loved Super Bowl spot ever. (It aired right before kickoff, so wasn’t technically in-game. But USA Today has said that no Super Bowl spot has ever scored higher.) Yes, it's older work. It's also timeless work. Because of its simple, human, universal truth it's aired in 130 countries around the world.

Project Roles
Copywriter, Creative Director
Company
Leo Burnett
Skills
Copywriting, Creative Direction
Media
Commercials - Broadcast
Project Industries
Advertising, Restaurant, Retail
McDonald's - Cannes Winning