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WeWork Subway Campaigns

For an opportunity that took over both the 42nd Street Shuttle and Herald Square station in NY, I spearheaded a #workspacethoughts campaign akin to “deep thoughts,” establishing WeWork as a personalized, in-the-know brand that owns the modern work landscape. I then localized the overarching “Workspace for the Way You Think” campaign for Oakland and Chicago. During this time, WeWork was repositioning itself as not just for startups, so I preserved our fresh voice while incorporating midmarket perspectives.

Project Roles
Copywriter
Company
WeWork
Skills
Conceptual, Copywriting, Creative Direction
Media
Advertising
Project Industries
Advertising, B2B, Real Estate, Startups
WeWork Subway Campaigns
WeWork Subway Campaigns
WeWork Subway Campaigns
WeWork Subway Campaigns
WeWork Subway Campaigns