WeWork Subway Campaigns

For an opportunity that took over both the 42nd Street Shuttle and Herald Square station in NY, I spearheaded a #workspacethoughts campaign akin to “deep thoughts,” establishing WeWork as a personalized, in-the-know brand that owns the modern work landscape. I then localized the overarching “Workspace for the Way You Think” campaign for Oakland and Chicago. During this time, WeWork was repositioning itself as not just for startups, so I preserved our fresh voice while incorporating midmarket perspectives.