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Billabong Evolution of an Icon Campaign

Billabong needed fresh, inventive ideas built behind their logo redesign to coordinate a global marketing campaign. I set out to break the mold of traditional surf ads with an action shot on an ocean blue wave, while still maintaining Billabong’s love of the iconic: the surfer style, the double-wave logo, the sport itself. By isolating the surfer, spray, and logo within a black field I could emphasize these iconic elements. Bright, unnatural colors were used for the spray to create a stark contrast from standard surf imagery used in magazines, websites, and retail. The black and white treatment of the athlete brought balance to the highlighted elements: man, nature, and brand. Nominated for the Men's Marketing Campaign of the Year category at the 2009 SIMA Image Awards.

Project Roles
Art Director, Designer
Company
Billabong
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction
Media
Advertising
Project Industries
Fashion, Lifestyle, Sports
Billabong Evolution of an Icon Campaign
Billabong Evolution of an Icon Campaign
Billabong Evolution of an Icon Campaign
Billabong Evolution of an Icon Campaign