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Kickstarter - Dough Universe // Tech Will Save Us

Tech Will Save Us were looking for a digital comms & social strategist to manage their ‘Dough Universe’ Kickstarter campaign. The Kickstarter target was set at $50,000 and we achieved an overspill of $20,000 by communicating with stakeholders, building new media relationships, reaching out to existing customers in new ways and attracting new customers. I achieved this by creating a communications and social media strategy, developing style guides and TOV, creating segmented direct mail marketing, conducting post-campaign analysis and working with in-house graphic designers and the CEO to produce bespoke material for the campaign, like cute little claymation GIFs for Twitter.

Project Roles
Project Manager
tech will save us
Copywriting, Digital, Social, Strategy
Products - Physical
Project Industries
Kickstarter - Dough Universe // Tech Will Save Us