Kickstarter - Dough Universe // Tech Will Save Us
Tech Will Save Us were looking for a digital comms & social strategist to manage their ‘Dough Universe’ Kickstarter campaign. The Kickstarter target was set at $50,000 and we achieved an overspill of $20,000 by communicating with stakeholders, building new media relationships, reaching out to existing customers in new ways and attracting new customers.
I achieved this by creating a communications and social media strategy, developing style guides and TOV, creating segmented direct mail marketing, conducting post-campaign analysis and working with in-house graphic designers and the CEO to produce bespoke material for the campaign, like cute little claymation GIFs for Twitter.
- Project Roles
- Project Manager
- tech will save us
- Copywriting, Digital, Social, Strategy
- Products - Physical
- Project Industries