Gerber (Google) Videos
Created 44 online videos for Gerber (Nestle) with a creative team of 3; we went from concept to live in 6 months. The content was based on what "new moms" were googling at 3 in the morning. Each video was crafted to include words and visuals that would boost SEO. As the only Art person I did all the storyboards by hand, over 500 drawings. I also got to try my hand at stop motion animation for the nutrition videos designing collage sequences with fruits and vegetables
The client was thrilled with the work and the video series won an Effie.
- Project Roles
- Animator, Art Director, Artist
- Art Direction, Conceptual, Creative Direction, Storyboarding
- Branded Content
- Project Industries