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Cat & Jack for Target

Branding of Target’s kids’ clothing line, Cat & Jack. Designed identity, including colors and typography. Logo is custom-drawn based on schoolbook primers. Designed packaging, then created comprehensive style guide for Target’s internal team to use to create all packaging, photography and illustration. Also designed sub-brand, Baby Cat & Jack.

Project Roles
Designer, Letterer
Company
Target
Skills
Design
Media
Logos, Packaging
Cat & Jack for Target
Cat & Jack for Target
Cat & Jack for Target
Cat & Jack for Target
Cat & Jack for Target
Cat & Jack for Target
Cat & Jack for Target