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Project 62 for Target

Brand Identity for Target’s home brand, Project 62. Designed logo and identity, including colors and typography. Created brand book for Target covering brand positioning, packaging, typography, photography and illustration. Created style guide for Target’s internal team to use to execute all packaging and photography.

Project Roles
Designer, Letterer
Company
Target
Skills
Design
Media
Logos, Packaging
Project Industries
Retail
Project 62 for Target
Project 62 for Target
Project 62 for Target
Project 62 for Target
Project 62 for Target