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Dairy Queen - Five years of madness

Amongst the Fast Food accounts I've run, DQ was my favorite. A real labor of love for five years - for the greatest client ever. They felt the same affection back for me and the team. We grew DQ almost forty percent (unprecedented in the category), won dozens of awards year after year, were voted consumer's favorite campaign in the country two straight years (in USA Today) and the work was called by AdAge, “The best fast food advertising in the world.”

Project Roles
Copywriter, Creative Director
Company
Grey
Skills
Copywriting, Creative Direction
Media
Advertising, Commercials - Broadcast, Commercials - Radio
Project Industries
Restaurant
Dairy Queen - Five years of madness