For the 2014 FIFA World Cup, Verizon FiOS launched the Estadio Verizon campaign across it’s multicultural Hispanic market to celebrate the start of the games. The 360 integration included a robust interactive segment that consisted of a virtual stadium via Facebook that allowed users to leave messages to cheer on teams, follow custom Twitter feeds, enter in exclusive prize drawings, and much more. The campaign raised awareness across all channels and reminded both prospective and existing users that with the power of FiOS, they can feel the intense moments of the games right from their very own homes.
- Project Roles
- Lopez Negrete Communications
- Adobe Photoshop, Art Direction, Design
- Project Industries