Working with the Creative Director on the new visual identity for Livity, a youth-led creative network. I designed their new website, desktop and mobile, along with their social media presence, and new printed materials. Inspired by editorial design, we created something that was noisy and playful, with bursts of bright colours, but with lots of white space and pastel colours it remains clean and simple in parts.
I focused the homepage design around the new logo, which on mobile animates in and out, each time revealing a new image. On desktop the ‘window’ widens on scroll to reveal the image, which changes on refresh of the page. I also explored the brands evolution, into feeling more like a lifestyle brand than an advertising agency. The rebranding project was also featured on Creative Boom about how the new designs were ’inspired by editorial platforms and youthful energy.’
- Project Roles
- Art Direction, Design
- Advertising, Brand Guidelines, Branded Content, Logos, Magazines, Websites
- Project Industries