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#TBT Twix Bites

When Mars launched Twix Bites, the brand was already 3 years behind their biggest competitor Hershey's (who already owned the bite-sized candy market). So what took them so long? After all, Twix in a bite-size is such an obvious idea it begs the question, "Why didn't they think of these years ago?" Turns out they did. In this campaign, we made a product launch that ran the risk of being "old news" look like "new news" by letting everyone know we had the idea first. Sorta. This iteration of the campaign ran on TV and social on #TBT every Thursday, playing off the throwback nature of each story.

Project Roles
Copywriter, Creative Director
Company
BBDO
Skills
Copywriting, Comedy, Commercial, Creative Direction
Media
Scripted TV, Social Media Content, Commercials - Broadcast
Project Industries
Advertising
Collaborators