Domino's IFTTT

While working through our Ferris Bueller Domino's Tracker campaign, we stumbled across a pretty big idea. What if we could integrate Domino's Tracker technology with IFTTT? So, for example, when a customer's order was out for delivery, their porch light would automatically turn on. First we created this capability by teaming up with If This Then That, then (with zero dollars because we spent all our money on the TV spot), we created a series of videos to let customers know we created this new capability.