Fruit of the Loom Back to School Campaign

Kids are unpredictable; there's no way parents can guess what their kids will do. But parents can be prepared. Stock the cabinets. Be that mom or dad who buys in bulk. Like Fruit of the Loom Bundle Packs. A few extra pairs of t-shirts, underwear, socks...just in case.

I worked on the entirety of the campaign including social videos that showed what kids see and what parents see. An insight that rang true for a lot of mom Facebookers.