Domino's Tracker

People love "Ferris Bueller's Day Off" (ok, not to generalize, but, most people), and most people love pizza/Domino's Tracker. So we decided to create a hybrid of things people love, to show exactly how Domino's Tracker works. We recreated the race home scene from “Ferris Bueller’s Day Off” with Joe Keery – aka Steve from “Stranger Things.”

We also hosted the first-ever Facebook Live movie night. The more people who tuned in to watch Ferris Bueller's Day Off (brought to you by Domino's), the higher the discount Domino's offered on their pizza. We created social content leading up to the even and pinned content throughout.

I was involved in every aspect of this campaign from conception to final execution.