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Liberty Mutual

How do you make new parents think about insurance when all that’s on their minds are dirty diapers and catching up on sleep? You tell them what they could do with the $782 they’ll save by switching to Liberty Mutual Insurance. For the final “Liberty Stands With You” campaign, we used the familiar construct of every-day people talking about insurance in front of Lady Liberty and created relatable scenarios for new parents. The TVC was also paired with cheeky OLV that broke the Liberty Mutual construct and finally merged the two worlds of happy LMI customers with the struggling non-policy holders.

Project Roles
Art Director
Company
Liberty Mutual
Skills
Art Direction, Conceptual
Media
Commercials - Broadcast, Commercials - Video
Project Industries
Advertising
Liberty Mutual
Collaborators