Baby Driver x Sony Pictures

An award winning campaign for Sony Pictures to create high-octane, stylish content to promote the release of Baby Driver. The content highlighted the key themes of the film and built excitement around its release. To do this we brought our audience live to the red carpet by streaming the premiere on the LAD Facebook page. We created an Instagram Story and article for using film posters and we made a series of high-octane drift videos, inspired by the films’ car chases, including a 360 Facebook video. We also produced a hilarious junket featuring Jon Hamm and Jamie Foxx with some fidget spinners! All content was extensively shared across the LAD ecosystem. For this campaign I skilfully manage the delivery of numerous assets, including a 360 video within a tight deadline. The end result was phenomenal and the campaign performed so well that it won a Drum Creative Award for Best Social Strategy!

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LADbible Group
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Baby Driver x Sony Pictures