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The Arbor Video Doorbell

All of a sudden, everyone’s talking about video doorbells. Why? Because Google and Amazon are battling it out for control of the future smart home market, and they see video doorbells as, well, a way to get their foot in YOUR door. So they are each promoting a doorbell: Ring and the Nest Hello, products that are complicated, expensive, and in most cases, technically a little underwhelming. How about a friendly, fun video doorbell for the rest of us? A video doorbell so advanced, you don’t need special wiring, or a complicated and expensive smart home. A video doorbell that does the all things a video doorbell should do, only better. Say hi to the Arbor Video Doorbell. With a distinctly different marketing approach, and the first all-inclusive positioning, here is the video doorbell for everybody. The Arbor Video Doorbell. All you need is a door.

Project Roles
Art Director, Copywriter, Creative Director
Skills
Copywriting, Creative Direction, Strategy, Conceptual
Media
Advertising, Branded Content, Short Films, Social Media Content, Social Media Copy, Taglines, Viral Films, Websites
Project Industries
Advertising, Lifestyle, Startups, Technology