The Arbor Video Doorbell
All of a sudden, everyone’s talking about video doorbells. Why? Because Google and Amazon are battling it out for control of the future smart home market, and they see video doorbells as, well, a way to get their foot in YOUR door. So they are each promoting a doorbell: Ring and the Nest Hello, products that are complicated, expensive, and in most cases, technically a little underwhelming.
How about a friendly, fun video doorbell for the rest of us? A video doorbell so advanced, you don’t need special wiring, or a complicated and expensive smart home. A video doorbell that does the all things a video doorbell should do, only better.
Say hi to the Arbor Video Doorbell. With a distinctly different marketing approach, and the first all-inclusive positioning, here is the video doorbell for everybody.
The Arbor Video Doorbell.
All you need is a door.
- Project Roles
- Art Director, Copywriter, Creative Director
- Copywriting, Creative Direction, Strategy, Conceptual
- Advertising, Branded Content, Short Films, Social Media Content, Social Media Copy, Taglines, Viral Films, Websites
- Project Industries
- Advertising, Lifestyle, Startups, Technology