Jumanji x Sony Pictures

LADbible partnered with Sony Pictures to provide comprehensive coverage of the Jumanji film premiere and to build excitement around the film release. We gave traditional red carpet coverage a LADbible twist by enlisting the help of the ‘Little LADs’. We dressed the boys up and headed down to the ‘green’ carpet to meet the all-star cast. On the night we shared a live Insta Story giving our audience direct access to the celebs. We created a hero video featuring all the best moments from the carpet, which we shared extensively on LADbible channels. To support this we also shared an exclusive trailer on Facebook and activated a series of display assets. As project lead on this campaign I had to manage the smooth passage of all of the deliverables throughout internal and external teams. Including managing 7 year old twins celebrity interview at a live premiere! The campaign nailed it and created a real rumble in the jungle!