Black Panther x Disney

With Black Panther hailed as one of Marvel’s most important films of 2018, LADbible were tasked with creating a ‘big buzz’ at the moment of release. We decided to show, not tell, by giving the spotlight to members of the public and asking their opinion on the film’s most influential USPs. We produced a series of informative but entertaining videos that went out across LADbible and PRETTY52, featuring a mix of movie footage, headline statements and ‘vox pop’ interview segments that backed them up with genuine public opinion. As project manager on this campaign I was responsible for the successful delivery of all content deliverables from pre to post production. To do this I expertly guided the content through multidisciplinary internal and external project teams, within an extremely tight timeline. The end result was fantastic and the campaign successfully created a wave of excitement around the movie and driving direct awareness amongst millions.