Visit Mum

“Best travel campaign ever?"
-MSN

“Warning: You may experience the overwhelming urge to call your mother while watching this."
-HUFFPOST

“All marketing should aspire to be this good.”
-Jeff Weiner, LinkedIn CEO

The story at the center of this campaign became the 6th most shared video in the world thanks largely to great word of mouth and earned media from sites like HuffPo and Yahoo Travel.

The brief was for a "seat sale"– we turned it into BA's most successful retail campaign ever. By creating an entire sales platform, we increased total market share 5% against all airlines and gained 38% of share from 'Western' airlines (Lufthansa, Air France, Delta, United and KLM).