PrEP helps you F*ck w/out Fear

The LA LGBT Center wanted to spread the word about anti-HIV drug PrEP and sign up at least 500 new men, reaching beyond their current regulars and finding people on the downlow who preventative medicine could really help.

Beyond the billboard we created fliers, t-shirts, threw events in the community and were able to achieve the entire campaign goal in less than half the time expected.