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Filtrete's Project Airhug adorably makes the invisible visible.
When Weber Shandwick wanted strong, strategic creative ideas to win the 3M business, they sent me in. This adorable Teddy Bear is a cuddly way for Filtrete to talk about air pollution, and how indoor air can be 2-5x worse than outdoor air. Working with technologists we were able to develop this real working bear with particle detector and LED visualization. This made our client's job easier when approaching press and humanizing the conversation.
- Project Roles
- Creative Director
- Company
- 3M
- Skills
- Creative Direction, Social, Technology
- Media
- Commercials - Video, Magazines, Social Media Content, Social Media Copy, Websites
- Project Industries
- Advertising, Lifestyle
