The Ludlow Hotel

The Ludlow Hotel embeds the historic Lower East Side’s gritty past with a future that looks exceptionally chic. The branding is kept raw without too much nonsense based on a simple bold logotype and dark grey brand color combined with black and white photography. My role on this project was to take on the established logo design and create branded material from collateral and signage to interior details such as bathrobes, keychains, guest directory and other elements that are involved in a complete branding of a hotel.