City Pulse

The City Pulse ring is led by ambassadors, but driven by visitors. Using gesture control and custom software, visitors can explore over 100 personally-relevant stories and destinations.

When we were asked to create a technology-based tour for the observatory at One World Trade Center, we knew the spectacular view had to take center stage. How could we incorporate technology into such a visceral experience? It had to be minimal yet aesthetically powerful, and driven by a human storyteller who could perform unencumbered.

Preserving the view from One World Observatory was a top priority, we needed to take advantage of the environment. Our goal was to design a solution that didn't block sightlines. Instead, we complimented the view of One World Observatory with a site of our own: the 14’ City Pulse rings, an interactive concierge on top of the world.