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Pac-12 Gymnastics Brand

Success in ratings made Pac-12 want to reinvent Women’s Gymnastics as one of the top-tier sports on the network. To do this, I wanted to showcase both the power and toughness of these athletes, but wanted to maintain a sense of beauty, grace and femininity. My role was to Creative Direct the efforts of both our in-house writers and out-of-house design studio Charlie Co to bring this effort to life. We created one over-arching brand spot, a tune-in package, in-broadcast artwork, and toolkits for web and mobile banner ads.

Project Roles
Creative Director
Company
Pac-12 Network
Skills
3D, Adobe Photoshop, Art Direction, Cinema 4D, Copywriting, Creative Direction, Design, Editing, Wrangling - Creatives
Media
2D Animations, 3D Animations, Advertising, Art, Brand Films, Branded Content, Commercials - Broadcast, Television
Project Industries
Advertising, Media, Sports