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JAY Z GOLD
To promote Jay Z's new fragrance, Gold, we launched an interactive window installation on the busiest block in Manhattan, during the busiest day of the year, that turned Black Friday into Gold Friday.
- Project Roles
- Art Director, Creative Director
- Company
- KBS
- Skills
- Art Direction, Creative Direction, Entertainment, Experiential, Interaction, Outdoor, Street, VFX
- Media
- Advertising, Augmented Reality, Environmental Design
- Project Industries
- Advertising, Augmented Reality, Beauty, Packaged Goods