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Universal Studios

Every year in Fall, at dusk, Universal turns its pleasant, picture-perfect park into a living nightmare. It’s called Halloween Horror Nights and it is downright terrifying. So terrifying, in fact, that people from all over the world fly here to get the wits scared out of them. But the worst horror can’t be imagined. It’s unthinkable. Literally, impossible to conjure until it’s upon you. And when that happens, no scream will suffice. That’s why we tell the story of a single scream and the horror beyond it. A scream that’s stretched, crystallized, deconstructed to its purest form, resulting in a spot that cuts through the Halloween clutter and drives a stake to the heart.

Project Roles
Creative Director
Company
Universal Studios
Skills
TV
Media
Advertising
Project Industries
Advertising